It’s not enough to post daily on your businesses Facebook page or to make sure you get out that magic 2-3 tweets each day on your Twitter account. If you’re crossing your fingers each time you throw up a post, it probably means it’s time to think about a real strategy. Who is your target audience or demographic? What do they care about? What are your sales goals? Are you generating conversations around your posts or gaining followers regularly? These are important questions. Your business needs to take a calculated approach in its social media efforts. Below are two starter strategy points to work on:
The first and foremost thing to remember is that social media is always a soft sell. Social media is about building relationships and that’s not going to happen if you are constantly posting/tweeting hard sell messages. Users get turned off and in turn will turn you off – literally.
Another point to consider when posting is consistency in brand and voice of your business. You need to make sure that regardless of who is posting, the voice is consistent with your company brand and image. If your business doesn’t already have one, sit down and come up with a mission and vision statement. Doesn’t matter what you do, you and your team will always draw from these statements when it comes to upholding your brand promise and how you communicate your brand to others. Consistency is key.
If you remember nothing else, think relationships. This is what social media is all about. If you are working on creating and building relationships with your customers, the rest will shake itself out as you listen, interact and build loyalty for your brand.