In our previous post from August 19 (found here) we discussed some popular social media networks, Facebook, LinkedIn, Google+, Youtube, and Twitter. In that post we broke the networks down so it was easy to understand what is what in the social networking universe and what that means for your business.
In this post we will continue this idea with networks Yelp, Foursquare, Pinterest, and Instagram.
Yelp is a place for the community to review and advise others on where to take their business. A strong yelp following can bring in many new customers, especially those from out of town who are more likely to take their search for quality business online. Create a page and encourage customers to review their experience. Some businesses even post a sign that says a reviewer could get you a special deal on a product. Keep information up to date and make sure to keep an eye on reviews to improve your business when you need to.
Foursquare is a place where your customers can check in and shout to all of their friends that they are at YOUR business. Relish in the easy publicity by enticing customers to check in over and over. A deal for checking in 5 times could be enough to bring the customer back with their friends.
The Community Bulletin Board
Pinterest is a place where users can pin pictures and products to different boards so that it is easy to find in the future. An important thing to remember when your building your website is to insert a graphic on each page so it can be easily pinned. As a business Pinterest is best used to share media that is important to you or products that you believe the customer would find interesting.
The Photo Album
Instagram is home to pictures, lots of them. From food and cats to shoes and sunsets all with a beautiful filter to add. How can your business utilize it? Businesses can use Isntagram to initiate contests, show off their products, or just communicate with customers in a new way by showing the human side behind the business.