Trying to dig deeper in your social media efforts? It’s important to know your audience and target demographic. Not all generations are created equal when it comes to speaking and language. Some things to consider when reaching out to your target audience include slang, relevant topics to your specific audience, time of the day you post and graphics, to name a small few. These just scratch the surface, though. For a more focused approach, think about creating a digital marketing strategy or partnering with a company that can help with a more targeted messaging campaign. A strategic, dynamic and intelligent outreach to your demographic could really be the difference between you gaining an edge over other competitors.
Here are some additional tips to think about, http://www.businessinsider.com/top-5-digital-marketing-resolutions-for-the-new-year-2012-1