Social Media has spread worldwide. One of the reasons it is so popular is the feeling it gives people. Being able to communicate how your day was and what interests you as well as comment on others interests creates a worldwide community.
What does this mean for your brand? Well, if you haven’t utilized your brand’s social media to communicate with your fans and foes, then you are failing.
In today’s world people are tired of talking to computers when they have a problem. With the rise of social media they are able to communicate more directly with the company by replying to a tweet or commenting on Facebook. Your brand should take the time to respond to these cries for help, especially if you’re looking for more advocates.
All it takes is a little extra time, and caring about your customers to create a healthy social media image and advocates for your brand.
Interested in checking out how some brands are doing this successfully?